In order to change an existing paradigm you do not struggle to try and change the problematic model. Rather, create a new model that makes the old one obsolete.
Robert Ballard, the explorer who discovered a little ship you might have heard about: the Titanic.
Ballard is on to something. Scientists call what he did “picture superiority.” Simply put, if you hear information, you are likely going to remember about 10% of that information three days later. Add a picture in your PowerPoint, however, and your recall rate will soar to 65%. — The Best of TED: 5 Public Speaking Lessons From 30 Years Of Spreading Ideas